10 Excuses For Not Having An Animated Video

These help to stand out, to shape the brand, to make it easy to find or recognize it, and also to reach existing and new customers, and to convince them to buy.
An animated video is doing just these – especially if you think of explainer videos.

Do you know the quote that is attributed (falsely though) to Henry Ford that says “If I had asked people what they wanted, they would have said faster horses”? Not automobiles.

Naturally though, if many of your existing customers ask for a certain item in your shop or for a new software feature, than listen to them and take action as there’s visible demand.
But there are things you can’t expect your customers to decide on but eventually you need to do: it’s your business and your marketing, not theirs.

Also, the prospects that go to your competition usually do not tell you the reason why they choose the other.
They may not be aware of the reason themselves. Maybe all it would take for some of them to choose you is to present your product/services in style.
So maybe you do need an animated video after all, just nobody told you that.

If something is new to you that does not mean you don’t need it.
You just need a pair of helpful hands (minds) to guide you and keep you on track.
And willingness to listen and learn a bit as we go.

We have many educational materials in our blog and 14+ years of experience of leading projects if needed.
We’ve worked with elder and very young clients as well who had no experience in online marketing or animated videos and everything went just fine with developing animated videos for them.

No need to be afraid.

Or it might not.

But in the long run, if people do not know what you offer, how you offer it, they might just ignore your offer and live their life as before you launched or opened.

Put a neat animated video in front of them starting at day one (or before) and let them know what your business or new feature is all about.
Generate buzz and interest: in the online world, every time is showtime!

There’s a reason movies have teasers, trailers and such before the movie is actually in cinemas.
Or why Apple (and as a matter of fact, just about every phone company) creates beautiful animated videos each year for their products and put it on large and small screens.
The fact that you just launched or opened is a reason to want an animated video better than ever and not a reason to think you don’t need one.

We have one advice for those who think like this: don’t confuse yourself with your customers or leads. You’re not them.

So if you don’t like videos, don’t watch them. But do accept the fact that the online world is getting more and more video-driven.

You don’t have to 100% like the way you do your marketing or do your sales. Just don’t put your own preference over your audience’s preference or most likely you’ll miss out on things that could serve you and your future prospects and customers equally.

Humanity was good without google or the wheel as well.

Or was it?

But sarcasm aside, just because your marketing seems to be Ok for your expectations at the moment doesn’t mean it couldn’t or shouldn’t be better.
Marketing is about trying to stay on top with whatever is necessary: experimenting with new tools, platforms and and yes, also with new ways of communication.
Don’t get stuck with what worked in the past, prepare for the future in the present.

Finally, never forget to think of this comic when you encounter things that are new to you.

Among others, we’ve developed animated videos for:

So there you have it.

What’s your excuse?

If you’re ready to start a discussion about your animated video, get in touch!

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