Project Description
We’ve been commissioned by Canadian TUIO to create various marketing elements for their SaaS product in the education/fintech space. We helped with every phase of planning and execution, except voice over recording and narration copywriting.
Animated intro — off to a great start
This short intro we designed and animated (and also added music to it) sets the mood and gives a frame for selected marketing and education videos for TUIO, maximizing brand usage and making it easier to create and structure content.
Video Thumbnail — Motion without the play button
An auto-playing, looping animation grabs attention on the website. This particular one shows the key features and how to access them on the TUIO user interface. It also served as a thumbnail for a longer sales video (see below).
Animated Ad — the long stuff in short format for the masses
This 30-sec video presents the key solutions for the target group along with some important features using the UI.
New feature promo — novelty in motion
TUIO’s new integration feature is not something they would like to go unnoticed – hence we animated this snappy video.
Sales Video — the 24/7 self-service salesman
This 3.5-min video goes into (almost) all the the key benefits of using the software along with details about other benefits (support details), effectively acting as a stand-alone sales pitch available for every cold or warm lead, 24/7.